3 Simple Tactics When Creating Content
With so much noise in digital marketing it can be difficult to decide where to start. Digital marketing has many spectrums and continues to grow quickly. So how where do we start? We start by telling a story. Here are 3 steps that can be used to connect with the right people.
1 Tell the story that people can connect with.
Especially those who are targeting. A good story is one that overcomes any difference in culture, age and even language. For example Lego. Ask yourself.
2 Every good story has a protagonist vs. antagonist.
TIP - Make sure your product is the protagonist AKA the HERO. Your product sells mouth wash? Man see’s woman (We relate). Man wants to talk to a woman but nervous and afraid (antagonist). Man gains courage to talk to the woman. Woman smiles back. Man smiles back but has discolored teeth/bad breath. Caption: “You might not notice but they do… [Insert product brand]”. The link below is one of my favorite examples of product being the hero.
3 Be sure to have at least 3 points of the Content Marketing Honeycomb.
If you can have all 6 there is a possibility of your content going viral. Try thinking of some examples of how your product can resonate with your audience and move them further down the sales funnel.